Marketing

Promotions
Our marketing team assists you with development and execution of promotions targeting your particular customer base.  Services include concept development, asset development and management, ROI analysis and coordination between multiple suppliers.  Previous programs have included gifts with purchase, rebates, bundles supported by in-store POP, and on-line special offers.  We also have experience developing and managing incentive programs for your sales staff.

Communications
Our creative team can provide professional digital photography, design and copywriting to assist you with development of internal and external communication tools.  These tools could include catalogs, compatibility matrices, email campaigns, product launch kits and more. 

Merchandising
Superior develops and sources retail merchandising displays including fixtures, fixture accessories and signage for use in retail locations.  Often, we provide these fixtures free with purchase and can create custom signage according to client requirements.  We also consult and train clients about the best methods for merchandising accessories based on our consumer studies.

Market Research
Superior engages in ongoing efforts to collect primary and secondary research related to wireless accessories. Working in partnership with a top market research firm, we have designed and conducted what we believe to be the most extensive consumer and retailer study related to wireless accessory market size, shopping patterns and preferences.  We supplement this primary knowledge with ongoing analysis of industry and fashion trends, using the information to shape our product designs and promotional offerings.

Product Strategy
Our product management team works with clients to establish strategies for product selection and pricing.  Recommendations cover the split between OEM and aftermarket products, Bluetooth headset offerings, SKU management for carrying products, and upselling of charging devices.  Once we help an account to establish an ongoing strategy, our team can proactively assist in product selection and development for new handset launches.