Sales
Superior has dedicated sales teams and mature customers in all major channels of US accessory distribution.  These include national carriers, carrier indirect dealers, national and regional retailers, and smaller distributors.  Our team can assist you in selling your brand into these channels, as well as providing you with valuable feedback from our customers.  

Promotions
Our marketing team assists your marketing team with development and execution of promotions throughout our distribution channels. Creative assistance includes concept development, asset development and management, and ROI analysis. Programs we have executed include development and distribution of POP materials, gift with purchase programs, on-line special offers, and retail sales incentive programs.

Communications
Our creative team can provide digital photography, design and copywriting to assist your marketing team with development of internal and external communication tools.  Tools we currently create for our customers include product launch kits, compatibility matrices, sell sheets, catalogs, and email campaigns.  Any need that you have for images, copy, graphic or digital design can be met by our team.

Market Research
Superior engages in ongoing efforts to collect primary and secondary research related to wireless accessories.  Working in partnership with a top market research firm, we have designed and conducted what we believe to be the most extensive consumer and retailer study related to wireless accessory market size, shopping patterns and preferences.  We supplement this primary knowledge with ongoing analysis of industry and fashion trends, using the information to shape our product designs and promotional offerings. Research findings are shared with Genesis customers upon request.

Product Strategy
Our product management team works with Genesis customers to establish strategies for product development and pricing.  Recommendations include identifying appropriate in-box and add-on accessories, and prioritizing the development of launch versus post-launch items.  We also can provide research on market pricing to help you stay competitive.