Products

AT&T Brand
In multiple trials with authorized retailers, we have demonstrated that carrier-branded products will outsell all other generic-brand and OEM-brand products. Increasing sales is just one reason why you should carry AT&T-brand accessories in your stores. The other reason is improved revenues and margins: you can charge more for an AT&T-brand accessory than a generic brand, and your margin is higher on an AT&T-branded accessory than on an OEM-branded accessory.

Superior Manufacturing
We are the designer and manufacturer of quality custom products for some of the industry’s top carriers and OEMs. We were the original designer and manufacturer of the AT&T-branded Vehicle Power Charger and fitted cases. Superior has been partnering with factories in Asia for more than a decade, and dedicates ongoing resources to developing and auditing its quality control practices. Our engineers have developed a proprietary set of specifications that ensure the consistent quality and safety performance of our products. With products made by Superior, we guarantee a minimum of returns and a maximum of customer satisfaction.

OEM Products
On behalf of AT&T and its authorized retailers, Superior packages OEM and other brand-name products in AT&T-branded packaging in order to create a consistent look and brand-message in stores. Superior serves as a major distributor for all OEMs and other AT&T-featured brands, including SanDisk, Plantronics, Altec Lansing, Jawbone, Jabra and more.

Compatibility
Having clear and correct handset compatibility on the accessory package gives your customers the confidence they need. Research shows that compatibility is the primary concern of consumers when purchasing accessories. Superior validates all compatibility information with its suppliers and through testing in its own labs, and works with AT&T to list the models on the package exactly as they are advertised in AT&T’s stores.

Packaging
The AT&T-branded packages you receive from Superior are exactly the same as those sold in AT&T direct stores. But we give you the option to customize your UPC labels. Packages made from thermoform plastic and paperboard have been designed for the best display of critical product attributes. Every package includes printed compatibility, product features, instructions and warranty information.