Billy Crotty

As Senior Vice President of Supply Chain Management, Billy Crotty oversees Superior’s Sourcing, Procurement, and Product Development departments. One of his primary responsibilities involves cultivating and maintaining relationships with OEM and ODM partners to ensure both customers and consumers are provided with the most complete accessory solutions.

Billy joined Superior in 2007 and brings over 20 years of experience in supply chain management, sales, business development, engineering, strategic planning, and product management. Prior to joining Superior, he served as COO at Cellon International, a leading mobile handset design company based in China.

Graduating from UCL Ireland with a Bachelor of Science degree in Production Engineering, Billy went on to earn an MBA from the Babson School of Business in Wellesley, Massachusetts.

During his spare time, Billy’s enjoys playing golf, sailing, and is an avid fan of the sport of rugby.